Built for founder-led B2B tech teams
Preparation decides revenue.
Mission Brief turns scattered sales context into a focused strategy for your next buyer meeting.
Thirty minutes. Bring a live deal and we build its brief with you on the call.
Why this matters
The context exists. It just isn't in one place.
By the time a buyer meeting lands on the calendar, everything needed to run it well already exists somewhere in the company. It is simply spread across systems and people, and nobody has time to reassemble it before a call.
- Deal history sitting in CRM records nobody re-reads before the call
- Notes from earlier conversations, scattered across docs and threads
- Account research that was done once and never resurfaced
- Product and positioning detail spread through internal material
- What the last meeting actually changed, still in someone's head
- The competitive angle that only the person who lost that deal knows
Mission Brief
One meeting. One plan. Built from your own context.
Not a library to search and not a template. A brief for one account, at one stage, covering how to open, what to ask, what will be pushed back on, and what to agree before the call ends.
Mission Brief · Specimen
Northwind Logistics · Priya Raman, Director of Sales
30-second open
“Priya, last time we spoke you were adding eight reps in Q3 and coaching was landing on your two managers. I want to show you what your reps could walk into their next meeting with, then get your read on whether that's the bottleneck.”
Why now
Their Q3 hiring plan is public. Two open Director-level roles suggest the coaching load is already unresolved.
- Who reviews a rep's plan before a high-stakes meeting today — and what do they look at?
- Where do deals stall: discovery, stakeholder coverage, value framing, or next steps?
- Of the eight reps joining in Q3, how many will your two managers personally coach?
- What would need to be true at day 30 for this to be worth expanding?
“We already have a CRM for this”
A CRM records what happened. This prepares the rep for what hasn't happened yet — the specific meeting on Tuesday.
“My managers already coach”
They do, and it doesn't scale past their calendar. This makes the prep repeatable when eight reps need it the same week.
“My reps won't use another tool”
They open one brief before one meeting. There is nothing to maintain and no library to browse.
The ask
Agree a two-manager pilot for the eight Q3 hires, with a readiness review at day 30.
Gaps to clarify
Who signs at 9 seats. Whether their CRM is the source of truth for account context, or a data warehouse is.
Real product output, fictional prospect. Yours is built from your own ingested context — and past recaps feed forward into the next brief.
Build this on my accountWhat changes
Better preparation shows up in the conversation
The difference is visible to the buyer. Meetings open on their problem instead of your agenda, and the next step is agreed rather than left to a follow-up email.
01
Sharper buyer conversations
Walking in with the account's actual situation changes the questions you ask. The conversation starts where the buyer already is, rather than at the beginning.
02
Faster decisions
Objections get answered the first time they surface, and the next step is named before the call ends. Fewer cycles spent recovering ground you already covered.
03
Execution that compounds
Each recap feeds the next brief, so the second meeting on an account starts where the first ended — and the preparation gets better as the deal progresses.
Your numbers
What is your team's prep load, multiplied out?
Four figures a sales leader already knows.
288
manager hours spent coaching per year
$27,360
cost of that coaching time
1,152
buyer meetings across the team per year
These are your own inputs multiplied out — a projection, not a measured result. Assumes 48 working weeks and four buyer meetings per rep per month.
Book a DemoBring the account that worries you most. We build its brief on the call.
Why I built this
“I spent twenty years watching prepared reps beat better products. The knowledge was always in the company. It just never made it into the room.”
Ron Stein · Founder
Engineer, then sales, then VP, GM and CEO across tech. Co-founded and exited a startup within a year of graduating, and helped raise over $100M across venture, M&A and an IPO.
Book 30 minutes with mePricing
Per seat, per month. Annual saves 15%.
1–4 seats
$29
per seat / month
5–9 seats
$24
per seat / month
10–24 seats
$19
per seat / month
25+ seats
Talk to us
annual saves 15%
Book a demo
Bring a live deal. We'll build its brief on the call.
Three fields and we'll be in touch to set a time. Thirty minutes, start to finish.
- We build a Mission Brief on one of your live accounts
- You see the real output, not a slide about it
- No card, no qualification questionnaire
Get on a call with us
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