About RampUp Rocket

Preparation Decides Revenue

Most deals are not lost in the meeting. They are lost in the minutes before it.

RampUp Rocket exists to close the gap between knowledge and execution in high-stakes selling. We are building the sales readiness layer modern technical revenue teams have been missing, a system that transforms company knowledge into real-time, contextual preparation for the moments that matter most.

Not another training platform. Not a static enablement library.

A performance system designed for execution.

Why Sales Readiness

B2B selling has changed. Products are more complex. Buying groups are larger. Competitive dynamics shift quickly.

Yet most teams still rely on scattered documents, tribal knowledge, and reactive coaching to prepare for critical meetings.

  • Slow ramp for new hires
  • Inconsistent execution across reps
  • Managers pulled into rescue mode
  • Missed opportunities that were winnable

Sales readiness is the missing layer between knowledge and performance. RampUp Rocket brings that layer to life by organizing company intelligence, contextualizing it for each deal, and delivering clear guidance before the meeting begins.

What We Believe

  • Preparation is a competitive advantage.
  • Readiness must be contextual, not generic.
  • Sales knowledge should be living, not buried.
  • Systems drive consistency. Consistency drives revenue.

RampUp Rocket is built on these principles.

Leadership

Ron Stein

Ron Stein

CEO & Founder

I've spent my career at the intersection of technology, selling, and company building.

Over the years, I came to see a problem many teams feel but rarely define clearly: smart teams, strong products, and real market opportunity are still not enough when reps enter the customer meetings that matter most underprepared for the specific moment in front of them.

That insight became the foundation for RampUp Rocket™.

I started out as an engineer, then moved into sales, business development, and executive leadership across the tech industry. Within a year of graduating from the University of Florida, I co-founded my first startup, helping create and sell an innovative electronic differential controller for the solar industry and exiting successfully.

From there, I went on to lead in VP, GM, and CEO roles across technology companies, helping build revenue organizations, repeatable go-to-market systems, strategic partner programs, and global channel motions. Along the way, I helped raise more than $100M through venture capital, M&A, and an IPO.

Today, I bring that experience to founders and sales teams through RampUp Rocket. RampUp Rocket helps B2B tech companies shorten ramp time, improve sales readiness, and drive faster revenue through better-prepared sales teams. We focus on a simple but costly truth: in complex B2B sales, the meeting is often won or lost before it begins.

My work is especially relevant for founder-led sales teams, early-stage B2B tech companies, and technical sales organizations where every rep, every meeting, and every deal carries real weight.

I'm practical and hands-on by nature. I help teams choose direction, build repeatable systems, and execute under real-world pressure. I teach the Sales Engineering Seminar at the University of Florida and previously served on the Advisory Board of UF Innovate, one of the leading tech incubators in North America.

Outside of work, I play jazz and blues trombone and ride my bike like it's a race.

If you lead a B2B tech company and want your team better prepared for the meetings that drive revenue, let's talk.

Maddox Bryant

Maddox Bryant

Co-Founder & Chief of Staff

I've been building RampUp Rocket from the beginning, writing the initial code, shaping the early architecture, and turning the idea into something teams could actually use.

As RampUp Rocket evolved, my role expanded from lead engineer into strategy and go-to-market execution. I now work across product direction, operations, and GTM, connecting what we build to how teams learn, prepare, and perform in real sales environments.

My background in engineering shapes how I think: clarity, structure, and execution under constraint. I focus on turning ambiguity into systems and translating insight into practical workflows teams can rely on.

RampUp Rocket exists to close the gap between knowledge and execution in high-stakes selling. I'm focused on building systems that help smart teams prepare better, learn faster, and perform consistently when it matters most.

Jake Drummond

Jake Drummond

Platform Engineering Lead

I lead platform engineering at RampUp Rocket and own the architecture behind Mission Brief.

My focus is simple: build a system that makes technical sales teams measurably more ready for high-stakes conversations. That means designing clean data models, secure multi-user access, and AI orchestration that turns real company context into actionable meeting prep in seconds.

I think in systems. Readiness isn't just an output—it's the result of structured inputs, clear permissions, reliable infrastructure, and disciplined iteration. If any layer breaks, the experience degrades.

I ship with the business outcome in mind: shorter ramp time, higher call quality, and fewer manager interventions. Anything that strengthens that loop gets built. Anything else waits.

Mark Sweeney

Mark Sweeney

Platform Engineer

I joined RampUp Rocket because the problem was obvious: smart reps don't lose deals from lack of effort; they lose because meeting prep is messy and inconsistent.

I work on the core of the product—improving user experience, protecting data, and keeping Mission Brief fast and reliable when the clock is ticking. With a focus on security and trust, I help ensure the platform delivers what it promises.

I translate real user feedback into practical improvements so teams ramp faster and show up ready when it matters.

Majestic van Ingen

Majestic van Ingen

Go-to-Market Engineer

I joined RampUp Rocket to work with a team that strives for excellence, because that's the standard I hold myself to in everything I do.

My engineering background trained me to break down complex problems and build practical, reliable solutions that hold up in real-world use, not just in theory. I do my best work under pressure, where clarity and execution matter most.

As Go-to-Market Engineer, I build and manage the systems that drive revenue and customer engagement. From CRM and communications to payments, analytics, and workflow automation, I focus on creating a connected GTM engine that supports how the business sells, operates, and scales.

I'm driven by a simple goal: provide solutions that make people more effective in the moments that matter. Everything I work on ties back to that, helping teams ramp faster, prepare better, and execute with confidence.

Looking Ahead

RampUp Rocket is the first step in a broader vision to redefine how technical revenue teams prepare, execute, and scale performance.

We're building intentionally, with real customer feedback and disciplined iteration.

Preparation decides revenue. We're here to make it systematic.